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Description meta tag

February 3rd, 2012 by Edward

You might like to read this post on the description meta tag along  with the post on the title tag

The <meta name=”description” content=”Brian the two month old labrador puppy goes for his first walk in the park” /> gives google et al a summary of what the page is about. The <title> might be a few words, the description could a short paragraph. Google MIGHT use them as snippets for your pages. MIGHT – because google may choose to use a relevant section of your page’s visible text if it does a good job of matching the search term. Its always good practice to add this tag, in case the friendly robots can’t find a good enough section of text within your page.

Words in the snippet are bolded (emboldened?) when they appear in the user’s query and so gives the user a clue about whether the content on the page matches what he or she is looking for.

Write a description that both informs and interests the user and use unique descriptions for each page – avoid a single description across your site.

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Edward owns and runs ee-web design and has been building websites for over 12 years. He is passionate about... most things really

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