Many clients appear daunted by the prospect of writing their copy, the “Words” for their site. Few of them have the option of employing a copy writer” or the luxury of a “media department”.
This post is the first in a short series, currently planned at being four in number, aimed at helping my clients to write the copy for their site.
Why can it seem like climbing a Mountain?
Writing the text for you website can be quite an uphill climb. I have know clients who have absolutely agonized over it, spending hours (yes hours) over their 200 homepage words, tormenting themselves over every phrase. I can’t think of a example of the other extreme to be honest. Most clients are aware that its important, but seem a bit, well “Scared” of it.
Why is this? I’d be interested to know what you think? Did you find it really easy? Did the words just “flow”?
Here’s are my top 5 reasons why writing web site text is not viewed as a walk in the park! Its not meant to be exhaustive though! In later posts ‘ll look at ways through the problem.
Don’t want to get it wrong. This is a biggie. The agonized client I mentioned above was almost petrified of getting it wrong. What if I say the wrong thing about my business? What it people who come here simply leg-it because I messed up the text? I can understand this, you’ve given a lot of time and commitment to your business, you want to reflect it accurately. We’ll look in a later post at just “What is wrong” anyway.
Google oh google. Much paralysis is caused by this one. People worry that getting the text “Wrong” will seriously affect their ranking in google. Many have heard conflicting things about how search engines work, and can’t sort out their “tags” from their “keywords”. Relax, its not that hard …
Don’t know what to say. A recent client of mine had a really good idea about what pages they wanted on their site. Great. Very soon the text arrived for those pages, consisting of an informative 20 words per page. Not great. Despite running a successful business for several decades this client couldn’t think of anything to write. With a few simple pointers however, they came up with some great content.
Got too much to say – this is the opposite problem. Some people want to write huge amounts of text, detailing every aspect of their service. Its a bit like one of those sites that is trying to sell you a “book and a cd and a lifestyle” for £99.99 – you know, were you scroll down and down and down getting more and more bored. Too many words dilutes the message and can be really annoying. Click.
You don’t like writing. I have great sympathy for this one – some people find writing plain hard work. I hated writing for most of my life. It was a necessary evil to me. But “Hard work” is often a good thing… The aim of this series, as it appears, is to help the hard work bear fruit.
Help is at hand.
Good text makes a great difference. I believe that its within everyone’s reach too.
Why not subscribe to this blog to get the “Help pages” when they are ready. I plan to release them on a weekly basis (roughly).
I’d also really love to hear your stories – were you like my client above, plain scared – or did it just flow out of your fingers as you typed in confidence!