These days blogging is an essential marketing tool, so on top of your day job you need to be a writer as well. Most people can be taught how to blog, it’s just a matter of finding your inner blogger…
Listen to the voices
For me, the blogging process starts with a voice in my head. The voice takes ideas and formulates them into complete sentences and the only way I can get it to stop is to write down what it’s saying, so that’s what I do.
If you have this voice too, start listening to it. When it pipes up with, ‘Hey, wouldn’t it be brilliant to tell all my regular clients how much I just helped Mrs. B today?’, listen to it.
Make sure you always have a pen and notebook or an ipad handy so that you can jot down what the voice says; that is your inner blogger speaking to you.
Some people’s inner blogger is hidden a bit further down. So how can you find it?
Step back and observe
When people write fiction, comedy, soaps or films, what they are doing (to a greater or lesser extent depending on the genre) is observing. Blogs may not be fiction but they are about observing too.
Step back from your business and try to see it objectively. The questions below are designed to help you:
Why are you blogging?
- Because you heard it’s what everyone is doing these days?
- You want to grow your business?
- You want to build your reputation?
I would suggest that you only start blogging if you know why you’re doing it.
Why do clients or customers buy from you?
- What do you offer? Is it unique? Is it the best?
- Do they understand what you do?
- What benefits do you give? Time? Money? Happiness? The alleviation of stress, pain, poverty or sadness?
Who are your clients?
- Are they individuals? Business owners? Mums? Teenagers? Over-60s? Large corporations?
- And how should you speak to them?
As a rule, stay away from jargon and business-speak whoever your clients are.
What should you blog about?
- Anything relevant in the news?
- Your expertise and experiences?
- Stories about business successes?
The sky’s the limit with topics and you’re going to need a lot of topics to blog about so don’t keep the focus too narrow or you’ll struggle to come up with them. If your blog does have a narrow focus, make sure there is plenty of suitable material to draw on or that you know your subject in-depth.
When should you blog?
- Once a day? Some people do and it’s great for their SEO (Search Engine Optimisation).
- Once a fortnight? Once a month?
Don’t blog less than once a month or you won’t achieve much. You’ll reap the most if you blog regularly and frequently.
And the big one, how?
- What information can you use to sell your company, services or product (in a non-salesy way)?
Can you hear the voice starting in your head answering these questions…
‘Oh yeah, we are the only company in Derbyshire that uses this in our widgets, that’s why they are better than anyone else’s.’
‘We helped Mr. J increase turnover by 40% last year, I’m sure other people would love to know how we did it’.
‘I remember learning about that in my training, everyone should know the correct supplements to take during pregnancy’.
‘I had such a great day at work today, I’d love to tell people what it’s like to work in a design agency’.
Once you can hear your voice:
- Write down your ideas as bullet points.
- Flesh it out into proper English and add any research, stats or quotes you need.
- Edit your writing, cut away unnecessary words and correct any mistakes.
- Add an image to your post and make sure the layout is web-friendly.
- Publish it!
- Engage with your readers – ask for feedback if you want to and always respond to any Comments you get.
- That’s it, you’ve found your inner blogger!
If everyone has a book in them, everyone has lots of blogs in them too, I hope this helps you find them!
If you would like to ask or add anything please feel free to Comment below.
Thanks for reading.
Sally Mayor is a successful web writer and helps businesses grow, enhance their reputations and build their brands. She provides blog training for those with an inner blogger and blog writing services for those without! You can get in touch with her by emailing Sally@wordnerd.co.uk , read her blog at www.wordnerd.co.uk/blog and connect with her on Twitter @WordNerdSally