This is part 2 of my mini series on writing copy for your website.
Part 1 – Five reasons writing your website copy is hard
I said in the first post that one reason writing your copy for your site can seem like an uphill struggle is that you find you are just “Scared of getting it wrong“. That client of mine really was in agonies over every word, and he really did take a LONG time to get the copy to me. I could see he was almost unable to move forward and in fact the site was never finished.
Maybe you feel like king Ashurbanipal on a royal lion hunt (guess what the lion represents here…)
Relax – where is this pressure coming from? Perfectionism? Is all that talk about rankings, key words, “Meta tags” leading to paralysis? Are memories of so called “Creative writing” at school giving you self-doubt?
Perhaps you’re like me. My biggest problem is … can’t think of what to say! People who know me understand that my shy and retiring nature make it hard to write. Right! When I stop stressing over it then the words just flow.
So the answer is…
In the old days (like 5 years ago!) if you wanted to alter your text you probably had to contact a web developer and have them do it. This was time consuming and expensive.
Now, with a content management system such as joomla or wordpress you can easily change the content of your text in literally a few minutes – I always say to my clients that if they can edit a word document, they can edit their website.
Relax. You don’t need to agonize over every word when you know that you can alter it in moments, and then alter it again. And then again.
And there’s more relief. Search engines used to take quite a time for changes to be reflected – sometimes weeks. I recently re-created a site for a client and found that the content was appearing in much, much quicker. I also advise my clients not to think of google as a one step process – its a slow burn that is effected by many factors. Don’t allow fear of your rankings to stop you writing.
Here’s a surprise…
Nobody knows your business like you do. You wouldn’t need a website if you didn’t have some level of passion about what you are doing. Easy to say, but just be yourself. Write it down. If you follow a few simple rules, and always think about your readers first (and not google!!!!) then you’ll be ok.
So, hopefully you can afford to be a bit more chilled about it. Maybe you were anyway! No need for perfectionism. The ease of updating, and the speed of google et al means there no need to be a perfectionist anymore!
Read part 1 – five reasons why writing your website text is hard